Wherever problems lurk, there’s a slew of possible solutions for sale. So the ever-daunting challenge of enrolling the right mix of students was bound to spawn a big business, one that helps colleges fill their beds and polish their reputations. Over the last few decades, dozens of companies peddling enrollment-management advice and services have built a multibillion-dollar industry, which is now attracting players from other sectors.
It was no surprise for Mike Seay when he got yet another piece of junk mail from OfficeMax last week. It was a surprise that the letter was addressed to ‘Mike Seay – Daughter killed in car crash.’ What’s more, the address was correct.
Seay’s daughter was killed in a car crash last year, the LA Times reports. She was 17 when she died in the car with her boyfriend. This is public information as this local news story shows, but that it ended up in a piece of junk mail from OfficeMax stands as a cruel reminder of how personal information is sold bought and sold for marketing purposes today.