How Does OfficeMax Know This Man’s Daughter Was Killed In A Car Crash?

It was no surprise for Mike Seay when he got yet another piece of junk mail from OfficeMax last week. It was a surprise that the letter was addressed to ‘Mike Seay – Daughter killed in car crash.’ What’s more, the address was correct.

Seay’s daughter was killed in a car crash last year, the LA Times reports. She was 17 when she died in the car with her boyfriend. This is public information as this local news story shows, but that it ended up in a piece of junk mail from OfficeMax stands as a cruel reminder of how personal information is sold bought and sold for marketing purposes today.

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