‘It’s creepy’: Location Based Marketing is Following You, Whether You Like it or Not

http://business.financialpost.com/2014/02/01/its-creepy-location-based-marketing-is-following-you-whether-you-like-it-or-not/?__lsa=db8e-07e3#__federated=1

There are 15 sensors in different businesses along Queen Street West that scan for signals emitted by such wireless devices, said Rob Sysak, executive director of the West Queen West Business Improvement Association.

These sensors, in this case made by Toronto-based Turnstyle Solutions, can follow a smartphone, tablet or laptop’s signal to track that consumer’s exact path. Whether they linger by the shoe rack or make their way to the register in the Fresh Collective clothing store, decide to head to Dark Horse Espresso Bar next, or return to the area in the future, these smartphone-sized devices are tracking it all.

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