PossibilityU’s data-driven approach to college matching isn’t new, but Mr. Jarratt’s recommendation algorithm is unique. Rather than starting with a list of questions about what students are looking for, PossibilityU asks users to enter up to three colleges that they are interested in. It then spits out a list of 10 other, similar colleges to consider. A premium paid subscription allows students to compare an unlimited number of colleges and provides application deadlines and other advice.
It’s kind of like Netflix’s movie suggestions, says Mr. Jarratt, who studies recommender systems like those used by the movie service and by Amazon.