What’s a Trove of Insights Into College Applicants Worth? $850-Million

http://chronicle.com/article/What-s-a-Trove-of-Insights/150887

Wherever problems lurk, there’s a slew of possible solutions for sale. So the ever-daunting challenge of enrolling the right mix of students was bound to spawn a big business, one that helps colleges fill their beds and polish their reputations. Over the last few decades, dozens of companies peddling enrollment-management advice and services have built a multibillion-dollar industry, which is now attracting players from other sectors.

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