Yahoo is watching you, whether you like it or not.
Yahoo said this week that the company will stop honoring “Do Not Track” requests made by a user’s browser. It will now actively attempt to track your interactions with its site and its content.
“Here at Yahoo, we work hard to provide our users with a highly personalized experience,” the ironically named “Yahoo Privacy Team” wrote in a blog post. “We keep people connected to what matters most to them, across devices and around the world. We fundamentally believe the best web is a personalized one.”
Yahoo’s team claimed that Yahoo was originally the first major tech company to implement “Do Not Track,” which, in reality, is more of a request from the browser to the Web site than an order. Yahoo said it had yet to see a single privacy standard that is “effective, easy to use and has been adopted by the broader tech industry.” For that reason, as well as its desire for “personalized” experiences, Yahoo changed its policy.